Podcast to Multi-Platform Content
Turn podcast episodes into blogs, clips, and social posts
Upload your podcast episode once and automatically generate show notes, blog posts, audiograms, pull quotes, and social media content for Twitter, LinkedIn, Instagram, and TikTok.
Your Progress
0 of 15 tasks completed
Tools You'll Need
Step-by-Step Setup Guide
Upload your podcast to Descript for automatic transcription and editing.
Create project in Descript
Descript → New Project → Upload podcast audio file
Wait for transcription
Descript auto-transcribes (takes ~5-10 min per hour of audio)
Quick edit transcript
Fix any obvious errors, especially names and technical terms
Export transcript to Google Drive
File → Export → Text file → Save to "Podcast Transcripts" folder
Add your guest's name to Descript's vocabulary before upload for better accuracy
Use AI to create show notes, blog post, and social content from the transcript.
Set up Zapier trigger
Zapier → Trigger: Google Drive → New File in Folder (Podcast Transcripts)
Generate show notes
ChatGPT prompt: "Create podcast show notes: 1) Episode summary (2 sentences), 2) Key topics with timestamps, 3) Guest bio, 4) Resources mentioned. Transcript: {{transcript}}"Generate blog post
ChatGPT prompt: "Transform this podcast transcript into a 1,500-word blog post. Include quotes from the guest, subheadings, and a compelling introduction."
Generate social content
ChatGPT prompt: "From this podcast, create: 1) 5 tweetable quotes (under 200 chars each), 2) LinkedIn post highlighting one key insight, 3) Instagram caption with episode summary"
Include your podcast's tone guide in the prompts for consistent brand voice
Identify and export highlight clips for audiograms and short-form video.
Use Descript's highlight detection
In Descript → Underlord → "Find highlights" to auto-identify interesting moments
Export 60-second clips
Select highlight → Export as video with waveform visualization
Add captions
Enable burned-in captions for social video clips (crucial for muted autoplay)
Create multiple aspect ratios
Export: 1:1 for Instagram/Twitter, 9:16 for TikTok/Reels, 16:9 for YouTube
Clips with surprising statements or aha moments perform best on social media
Organize all content in a calendar and schedule across platforms.
Add content to scheduling tool
Zapier → Buffer → Create Post → Map generated content to each platform
Set publishing schedule
Release day: Blog + LinkedIn. Day 2: Twitter thread. Day 3-7: Daily quote graphics/clips
Track to content calendar
Add Notion/Airtable step → Log all published content with links and publish dates
Repurpose one episode across 2 weeks of content to maximize reach without content fatigue
