Webinar Registration & Follow-Up
Automate the entire webinar funnel from signup to replay
Handle webinar registrations, send reminder sequences, track attendance, and automate post-webinar follow-ups with replay links and offers. Works with Zoom Webinars, WebinarJam, or Demio.
Your Progress
0 of 15 tasks completed
Tools You'll Need
Step-by-Step Setup Guide
Connect your registration form to Zoom and your email platform.
Create Zap for registrations
Trigger: Typeform/Landing Page → New Registration submission
Register in Zoom
Add step → Zoom → Add Webinar Registrant → Map email, name, custom fields
Add to email list
Add step → Mailchimp → Add Subscriber to "Webinar Registrants" list with webinar date tag
Send confirmation
Trigger Mailchimp automation: Confirmation email with calendar invite + join link
Include "Add to Calendar" buttons for Google, Outlook, and Apple in confirmation email
Create automated reminder emails leading up to the webinar.
Create reminder automation
Mailchimp → Automations → Create → Based on date field (webinar date)
Set reminder schedule
24 hours before: "See you tomorrow!" with agenda preview. 1 hour before: "Starting soon!" with join link. 10 minutes before: "We're live!" final reminder.
Add value in reminders
Include one key takeaway they'll learn to build anticipation
Add SMS reminders for 10-minute warning - dramatically increases show-up rate
Capture who attended live vs. who didn't show up for segmented follow-up.
Create attendance Zap
New Zap → Trigger: Zoom → Webinar Ended → Get list of participants
Log to Google Sheets
Add step → Google Sheets → Create Row for each attendee with: Email, Join Time, Duration
Tag attendees in Mailchimp
Add step → Mailchimp → Update Subscriber → Add tag "attended-live"
Identify no-shows
In Mailchimp, create segment: Has "webinar-registrant" tag but NOT "attended-live" tag
Track "time in webinar" - attendees who stayed 75%+ are hottest leads
Send different sequences to attendees vs. no-shows, including replay and offer.
Create attendee sequence
Immediately: Replay link + slide deck. Day 1: Case study/social proof. Day 2: Offer with deadline. Day 3: FAQ + final CTA.
Create no-show sequence
Immediately: "Sorry we missed you" + replay link. Day 1: Key highlights they missed. Day 2: Replay expires soon. Day 3: Offer with deadline.
Set up urgency triggers
Add countdown timer images in emails. Replay available for 48-72 hours only.
Track conversions
Tag purchasers, exclude from follow-up sequence. Log in Google Sheets: Attendee → Purchase correlation
The no-show replay sequence often converts better than live attendance because they binged the replay focused
