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Clay
AI-powered data enrichment and outreach automation for GTM teams
Quick Facts
Starting Price
$149/mo
Rating
4.8/5.0
Free Trial
Yes
Best For
Automation & Workflows
Pricing Model
paid
Founded
2021
Last verified: March 2026
About Clay
Clay is a data enrichment and automation platform built for go-to-market teams. It combines 75+ data providers with AI-powered research capabilities to build targeted lead lists, enrich contact data, and automate personalized outreach at scale. The AI can browse the web, analyze companies, and write custom messaging.
Key Features
- 75+ data enrichment sources
- AI web research agent
- Waterfall enrichment logic
- AI message personalization
- CRM integrations
- Automated outreach sequences
Pros
- Unmatched data enrichment capabilities
- AI research saves hours of manual work
- Excellent for sales and marketing
- Constantly adding new data sources
Cons
- Expensive for small teams
- Credit system can be confusing
- Learning curve for complex workflows
Pricing
Starter
$149/mo
1,500 credits/month
Explorer
$349/mo
5,000 credits/month
Pro
$800/mo
15,000 credits/month
Enterprise
Custom
Unlimited
Frequently Asked Questions
Clay is a paid tool. Plans start at $149/mo.
